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The business was founded in 1881 by the Cerruti family in Biella, a textile mill town near Milano and Turino.
The Piemontese claim that because of the purity of their water their region is better for washing and dyeing wool than anywhere else.
One thing that is certain is that the water enabled the brand to succeed again and again, not only with it's textile but also with the Men & Women's creations, which brought the brand international recognition.
The quality and values of the brand can be appreciated once again through the range of Cerruti 1881 accessories, collection based on pure contempory lines privileging modern materials, raw, moulded or machined, reflections of Cerruti's authenticity.