To misquote an old master, to brand or not to brand, that is the question?
Promotional products, Promotional pens and Corporate gifts can be in some way branded, whether you choose to do so is up to you. Some clients like their branding big and bold whilst others prefer the more subtle approach, this all depends on why and to whom you may be giving the promotional products. Artwork is best provided to us in an EPS, PDF or AI format. Before orders commence, a mock-up of the branding on the artwork is produced and needs to be confirmed by you before production begins. This ensures that there are NO mistakes.
This is probably the most common form of branding especially on items such as promotional pens, plastic, wood, metal, golf balls, pens and IT items. This is also often the cheapest form as well which is great news for all those promotional products which are more novelty.
This method of decoration is clear, sharp and importantly long lasting. Laser engraving provides a sophisticated tonal effect to enhance the product, especially popular on promotional pens that are metal, corporate gifts or promotional gifts that are metal objects (eg cup warmers, keyrings) and plaques.
Embossing & Foil Stamping
This is very popular on leather, PVC and cardboard. It stamps your logo into the surface of the product or material. A blind emboss uses no colour and leaves an impression of your logo in the product for a subtle effect or colour can be added with use of a foil stamp. Foil Stamping is also used in personalising or monogramming products for the individual. The colour gold & silver foiling gives the product being branded a more luxurious appearance.
Caps , shirts, jackets, rugs or bags etc. It is costed on the number of stiches required in your logo.
T Shirts, shirts, towels, jackets etc. This is a method suitable for giving a photographic image or producing small text. It is very quick and allows you to print smaller quantities. The image becomes part of the fabric and is resistant to fading and cracking.
Four Colour Process
The reproduction of full-colour artwork through the combination of four process in colours- magenta, cyan, yellow and black - in specified intensities.
A pms colour is a print colour with a code used by printers to represent ink colours. A standard format used throughout the world, your logo will be made up of these pms colours.
Click here to see the pantone colour chart.pdf
What is an eps?
Encapsulated post script is an electronic file containing an image (logo) and is the specified format required for artwork.
When printing on a background that is similar to part of the branding, the artwork i.e. white on white, the text can be revered to print black on white.
These are charges for the decorator to produce a plate or set up a machine to handle your branding or artwork. This involves a cost for the original project and often reduced with repeat orders, with all the circumstances i.e. size colours etc being identical.
Variable-data printing (VDP)
(Also known as variable-information printing (VIP) 'or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file.
For example, a set of labels, each with the same basic layout, can be printed with a different name on each label. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing and applying addressing on self-mailers, brochures or postcard campaigns.