Impact and popularity of promotional products

Impact and popularity of promotional products

Most people keep promotional products for an average of eight months. That means your advertisement is sitting in front of someone longer than a simple PPC ad or pop-up on a website. The actual time is dependent on the product, with umbrellas lasting for 14 months and hats lasting only seven.

The majority of people who receive a promotional product are also more likely to have a favourable impression of the company that gave it to them. So, you essentially have a beneficial branding message by simply giving away some free products.

Promotional products allow people to see your brand, associate your brand, and recognise your brand. All these things are important as the more people who become aware of your brand, the better results you will see in business and sales.

Promotional products are as effective today, if not more, than 10 years ago.  Promotional products have always, and continue, to show strong growth.

In USA, the industry had an impressive 15.1% five-year growth rate, with $21.3 billion in total sales in the United States. This makes it the seventh largest marketing channel in the country. The numbers speak volumes for the industry.

Promotional products are tangible. Consumers have learned to ignore most forms of advertising. The recall rate for promotional product is a record 85% for some products. There is something unique about receiving a physical item that you can touch, feel, and actually use, that far exceeds the impact of a TV commercial or search ad.

According to the ASI study (Advertising Specialty Institute USA), 85% of consumers remembered advertisers who gave them a shirt or hat. It also showed that 71% of tradeshow attendees remembered the name of the company that gave them a promotional product, with 76% of attendees having a favourable attitude toward that company.

In addition to being tangible, people love promotional items because they don’t cost anything to receive. But money isn’t all that matters, it’s the little act of saying ‘I care’ and ‘Thank you for being a customer.’ little acts of kindness goes a long way.

Some branded giveaway items will run you quite a bit more than simple promotional products, but you don’t need to spend big money in order to see a return. There are many promotional products you can purchase that can have just as good returns. Key rings, magnets, pens, and other useful items will remain staples of a person’s home or business and likely leave an impression on the user.

People prefer promotional products. With the vast array of promotional products available, we can help you find the right products for any of your marketing campaigns.